Media of War: Israeli Propaganda
Israeli government backs PR Firm paying social media influencers
Imagine you are a big influencer or so-called big account on social media. You get a random message asking if you want to make some decent money by marketing content. Curious, you respond with wanting to know more information. You get a link to a website and are asked for some very basic information. The next thing you know, you are asked if you would be interested in posting political content and/or humanitarian videos. You will be well compensated at $5,000 per post.
Do you think this sounds farfetched?
Welcome to the world of Dark PR Firms where influence and public opinion are for sale. You have just become part of the propaganda and PSYOP machine.
The Email
"I'm Ido from the Moovers Community," the email said.
"I wanted to personally reach out to you for a paid opportunity with the goal of promoting a positive view of Israel.
"We operate a user-friendly platform, featuring original content endorsed by Israel's Government Advertising Agency, where members promote curated pro-Israeli content, becoming ambassadors with just a few clicks.
"Interested [REDACTED] discuss details and compensation."
The email stated, "we are few against many but together we will win." It was signed Ido [REDACTED], Community Manager.
Attached to this email were a few clues as to its origins. First, the website address moovers.org.il. Secondly, the telegram channel called moovers_Israel. And if you aren't paying close attention, you might miss the third -- the origins of the email address says it came from ldrsgroup.com.
Also note that the content they post is endorsed by Israel's Government Advertising Agency per this email. Keep in mind that this is a paid opportunity. I wonder if the people who get paid to share these messages have to declare that they are working as foreign agents.
The Website
I went to the website and was greeted with this as the main page. Just a video explaining that with their platform I could help promote pro-Israel content and report anti-Israel content.
Once you get past the video, you see this screen which proudly states that how they are "Shaping Israel's Defense Presence."
I logged in anonymously and was given 6 options for what I wanted to do.
Quick Reply - Use our ready-made responses to quickly engage in online discussions about Israel.
Report & Protect - Defend the truth by reporting any content that misrepresents or harms Israel's image.
Post Content - Distribute out curated content to your network and groups to educate and inform others.
Engage Groups - Raise awareness of positive and educational Israeli media by sharing it selected groups.
Submit inspiring and positive content about Israel for our review and potential sharing.
Report any negative or misleading content about Israel for our evaluation and action.
The Content
I browsed through the Quick Reply and Post Content options. First off, the following hashtags were continuously in use.
#IsraelUnderAttack
#Israel
#with_israel
Most of the content was meant to pull at the heartstrings and garner a more favorable emotional response towards Israel. There were scripted responses stating, "if you stand for freedom - you stand with Israel."
Other content was meant to publicly shame the viewer.
And then other content was simply vile. One of the posts for Facebook went to an account called "Hamas Raped MeToo." It had the following message. I wish I could say this was the worst content they were pushing.
The text portion of this post says the following:
Israeli and Jewish women have suffered abuse, rape, mutilation, kidnapping, and murder.
They should not endure further mistreatment at the hands of women's rights organizations that fail to recognize their suffering.
After almost two months of gaslighting, UN Women issued a weak condemnation.
56 DAYS TOO LATE.
No woman, regardless of her origin and religion, should encounter such violent disregard from those bodies that are supposed to protect her and amplify her voice.
#Hamas_Raped_MeToo
#BelieveIsraeliWomen
#NoExcuse
The image below that first post states:
Israeli and Jewish woman have suffered abuse, rape, mutilation, kidnapping, and murder. They should not endure further mistreat at the hands of women's rights organizations that fail to recognize their suffering. After almost two months of gaslighting, UN Women issued a weak condemnation.
56 days too late. No woman, regardless of her origin and religion, should encounter such violence disregard from those bodies that are supposed to protect her and amplify her voice.
Some of the content appeared to have already been censored on certain platforms.
The Telegram Channel
When you move over to the Telegram channel moovers_Israel, the content becomes much more graphic.
This Telegram channel was created on December 1, 2023. There were 5 videos posted as of December 6, 2023 and 1,728 members, most of whom had what I presumed to be foreign names. These video have messages like the following:
From messages such as these, one can see that the hash tag for this propaganda campaign is #With_Israel.
Even though I saved the videos as backup, I have ethical and moral issues publishing them due to their content. The following is a screenshot of a frame in one of those videos. I blacked out some of the text.
Keep in mind this is content that the Israeli Government Advertising Agency has approved of.
Dark PR
What is Dark PR? PR News defines Dark PR as this:
Black Public Relations, also known as Dark PR, is the pre-meditated try of destroying a competitor’s reputation. This PR practice aims to highlight or lie about competitors’ weaknesses. In doing so, experts in Black PR make their brands or companies look better comparing the closest industry competitor.
Think that this is a whole system of measures, the goal of which is to crush or worsen the reputation of a particular brand, company, or person. It can be a veiled or overt way to bring reputational damage to a competitor.
In the scenario of these particular post, the objective is to create a public outrage response and possibly to create an artificial problem or conflate the situation.
But Dark PR isn't new, especially during the theater of war. It has been used for a very long time. Classical examples include these.
Israel’s Dark PR Firm
Welcome to LDRS Group. If the cheerful and professional looking website is any indication, the LDRS stands for Leaders.
Under services, there are several options. These include:
Social Media Content Creation
Influencer Marketing
Brand Ambassadors
Tik Tok
Creators AR
Facebook Groups
Influencer Ventures
Social Commerce
Video Production
Under Influencer Marketing, their purpose is clear.
Influencer Marketing – The Power of Trust
Your potential clients watch less TV, ignore banners and skip traditional commercials. They are not interested in being exposed to aggressive advertisements every few minutes.
What do they like? Constantly scrolling through their social media feeds, looking for the next hottest trend. But, the biggest trends are evolving on the pages of the superstars that developed followings on social media: influencers.
Their pages are home to tens of thousands, hundreds of thousands, and even millions of followers. Followers that are loyal, avid and impatiently waiting for the respective influencers’ next post and following their every move.
They know how to talk to their audience in the most organic, authentic, way; and sometimes, in one viral post, they achieve far more influence than some of the most extravagant multi-million-dollar campaigns.
The challenge is how to utilize this power in the most effective way possible.
We are Leaders and our campaigns produce twice the results.
I wonder if they realize that influencers who sell their posts lose trust.
What is Social Commerce?
Make the best of everything that social media has to offer, all at once.
Based on our decade of experience in digital marketing, we offer our expertise in paid social advertising, social audience targeting, ad management, generation of organic social content, and the development of eCommerce-focused business strategies.
Scrolling down the page, you see that they do pay for influencers to post content.
Influencers
Working with celebs, A-list and micro influencers on an affiliation program to generate an "always-on" social presence with exclusive promo codes.
The Government Agency
From Israel's Government Advertising Agency's website:
Who we are:
The Israel's Government Advertising Agency, functions as a Communications Group for various offices of government, corporations, government-owned companies and publicly-owned companies. Our Agency is responsible for numerous marketing processes that include public and social campaigns for a wide range of topics.
Integrated Advertising is the new advertising:
The world of advertising is changing rapidly and so do we. The days of building an advertising campaign based solely on several media and vendors, are long gone. Nowadays, the focus is on creating and managing extensive marketing and advertising campaigns that combine and integrate various platforms and a multitude of channels. Here, we embrace a new method, one that provides our clients with integrated advertising. According to this method, every ad person essentially manages a professional division providing the client with a 360 degree advertising solution. What does that really mean? Seeing through a campaign and leading the process from conception to execution utilizing media tools that integrate and link to each other while serving the brand and advertising message.
Apparently those social campaigns include horrific posts which may not be true which are to be used to influence public opinion in the theater of war.
Author’s Note: The payment of $5,000 per post per my source was a real offer. It came from personal testimony. But since I don’t have the screenshots from that, take it as rumor.
Omg, I actually fell for an article you listed as an example.
My spidey sense tells me not all is as it seems with our old pals. It has to do with a passage in Revelation 2:9. But, i can't get traction.
I see these horrific articles of Jewish women and i feel gut punched. No more critical thinking. Then I see Ivanka and Jared in Israel and I was thinking I was crazy to ever question Israel, the apple of God's eye.
Now i see these articles are paid propaganda! You came in with receipts and that is what I needed.
Back to critical thinking about those "Jews who say they are Jews and they are not, but are a synagogue of Satan."
Thank you, Madame. Honestly, I feel like a weight has been lifted.
Hmmm.... Which was created first? CIA or MOSSAD? CIA was 9-18-47 and MOSSAD was 12-13-1949. Both firmly believe that ‘the end justifies the means’ and each agency is both propagandists and enforcers for the global cabal. So, like the corrupt intelligence agency in the US starting with Operation Mockingbird, I wonder how much of a role the MOSSAD plays in Israel? Sure smells like a propaganda psyop.
Great research! Thank you. God bless you.🙏